Lafarge Africa Plc has announced the launch of its Diamond Club, created to reward and recognise trade partners who have consistently delivered big volumes of the company’s products to customers and end-users.

The Chairman of Lafarge Africa, Prince Adebode Adefioye, disclosed in a statement on Wednesday in Lagos.

Adefioye said the launch of the club coincided with the company’s 2021 Customer Service Week.

He noted that Lafarge Africa Diamond Club was exclusive to customers and trade partners designed and structured with tools and benefits that would boost customers’ efficiency.

Adefioye reinstated the company’s commitment to providing innovative and sustainable building solutions.

“Lafarge Africa is committed to innovative and sustainable building solutions.

“Innovation and sustainability being at the heart of what we do drives our commitment to our stakeholders and customers who are our partners.”

Also speaking, the company’s Chief Executive Officer, Mr Khaled El Dokani, said the launch was a way of showing appreciation while deepening the partnership that enabled the company to reach and serve customers with great efficiency.

“For us at Lafarge Africa, our commitment goes beyond the numbers and making a profit.

“Our commitment to our stakeholders is to deliver our products and services in a manner that builds progress for people and the planet.

“To achieve this commitment, we need the right partners by our side. You have been with us through this journey.

“Lafarge also formally unveiled the lead retail app Navendor, which enables customers to order the company’s products and services from the comfort of their homes and monitor the progress of the delivery by tracking the trucks assigned to handle their orders.

“The app also empowers Lafarge customers to send reviews of their experience of the delivery service and file complaints to the Customer Service of the company,”he said.

The Commercial Director, Lafarge Africa, Mr Gbenga Onimowo, said the launch of the Diamond Club was a major milestone in the journey the company began six years ago.

“It is to greatly optimise market routes and create a suite of innovative products and services for its esteemed customers.

“The Diamond Club reflects our value for the customer and we as a company are committed to delivering innovative and sustainable building solutions.

“This club is an innovative way of working with our partners, incentivising and rewarding their commitment.

“It also demonstrates our commitment to people and sustainable partnerships and we look forward to welcoming even more of our customers into the Diamond Club,” he said.