Dangote Industries Ltd. has bagged eight different awards from the Economic Community of West African States Manufacturing Excellence Awards (EMEA).
The company said this in a statement by Mr. Anthony Chiejina, Group Chief, Branding and Communications Officer, Dangote Industries Ltd. (DIL), on Thursday in Lagos.
According to the statement, two subsidiaries of the Dangote Group, Dangote Cement Plc, and Dangote Sugar Refinery Plc also received Brands of the Decade awards from the renowned Marketing Edge magazine.
It stated that the EMEA awards were given by Nigeria’s Daily Independent Newspaper and its BusinessDay Ghana counterpart.
Meanwhile, the Brand of the Decade for subsidiaries of Dangote Group was received at the 10th edition of Marketing Edge’s 2022 Summit and Award Night in Lagos.
The event had as its theme: “Technological explosion in the digital Age – Imperatives for the marketing communications industry.”
The statement quoted Mr. John Ajayi, Publisher, Marketing Edge Publications, as eulogizing the management of Dangote Group for the business strategy that helped in positioning the brand ahead of others in the industry.
Ajayi described the award edition as one with special attraction and uniqueness, designed to reboot, restart and re-energize the social, intellectual, and entrepreneurial landscape of the Nigerian Integrated Marketing Communication (IMC).
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According to him, the award to Dangote brands was in recognition of its leadership and domination in the various market segments and categories.
He added that the recognized brands were brands that continued to make the Nigerian consumers happy and satisfied.
Responding, Chiejina, said the group’s brand remained at the forefront of African enterprise and that the brand, since its inception, had touched the lives of many by providing their basic needs.
“Consumers are loyal to brands that are purposeful and that is why we have designed a strategy that creates that purpose because we understand the power of brands.
“We have positioned all our businesses to be consumer-centric so that they can inspire millions of people behind them,” Chiejina stated.
The ECOWAS awards won by the company included ECOWAS Manufacturing Company of the Year; ECOWAS Manufacturing Company CEO of the Year; ECOWAS Manufacturing CSR Company of the Year.
Others are; ECOWAS Cement Manufacturing Company of the Year; ECOWAS Sugar Manufacturing Company of the Year; ECOWAS Salt Manufacturing Company of the Year and ECOWAS Fertiliser Manufacturing Company of the Year.
Also, the awards won during Marketing Edge Magazine’s 2022 summit included Outstanding Indigenous Conglomerate won by Dangote Industries Ltd., Cement Brand of the Decade, and Sugar Brand of the Decade.
